Social media advertising is called all kinds of advertising activities made through social networking sites on the internet. The number of individuals using the internet and social media platforms is increasing day by day. In line with this, businesses take part in social media and announce their brands to large audiences. Thus, businesses aim to reach more customers and make advertising investments in this direction. After creating ad campaigns on social media, it is easy to measure their interaction with users by tracking them. As a result of this measurement, you can determine your digital marketing strategy and method more accurately.